Nespresso Coffee Expertise

/ Social Campaign

  • Content creation
  • Assets copywriting
  • Production follow-up

Most coffee drinkers just know the colour of their favourite capsule.

We created 5 canvases, each telling the full story of Grand Crus through a seamless and engaging way.

Going beyond the Facebook Canvas experience, we elaborated a sophisticated series of consumer journeys. Allowing users to raise their awareness of the brand, connect with it, experience the products, and eventually advocate it.

This social media campaign involved more than 120 assets, with customised copy and content as well as the sharpest targeting options.

Agency
Ogilvy Social.Lab

Client
Nespresso Global