/ Global Brand Support
Tom & Lili are two young passionate food lovers from the vibrant neighbourhood of Outremeuse in the heart of Liège. Mixing traditional and modern techniques, Magma’s kitchen brings out the best of regional products.
I was very excited to work on this project as the restaurant opens in the neighbourhood I grew up in, lead by two motivated and entrepreneurs defending a cuisine in line with today’s ecological and local values.
Marketing analysis – Positioning – Storytelling – Tone of Voice
Logo creation – Visual identity – Print media execution and production (business cards, menus, outdoor signs, car signs,…)
Development and execution – Content creation – Copywriting
Following Tom & Lili in this adventure was a chance to create their brand from scratch. My favourite bit were the conversations where I’d get them to talk about their dreams and passions. All that was left for me was to tell their story and make sure everyone would read it.
Discover more of the Magma universe on their social channels and website
Client
Restaurant Magma Liège
Tom Foguenne
Elisa Canovo
Illustrator
Quentin Ortega