FANTAxYOU

/ Integrated Campaign

FANTAxYOU, the new strategy from the iconic soda company empowers teens through collective fun and partnerships with national influencers in a co-creation spirit.

Most of the campaign happened on social media. And launches got support from TVC and spots in theaters.

Campaign case

Launch with local influencers

Halloween Campaign

Summer Campaign

Client
Coca-Cola Belgium

Agency
Ogilvy Social.Lab

Creative Director
Mathieu Cardon

Production
Who Killed Joe?

Creatives
Juanma Bonastre
Clémentine Bailly
Raphael Allegro